Tik Tok Video Templates: A Game-Changer for Men's Skincare Brands

In recent times, the beauty industry has witnessed a significant shift, with men's skincare becoming an increasingly popular trend. According to Circana, men's prestige skin-care sales reached $190.1 million in 2022, marking a 23% increase over 2021. This surge in demand is largely attributed to the growing awareness among men about the importance of taking care of their skin.

TikTok, a platform primarily catering to Gen Z, has played a crucial role in this transformation. With nearly 400,000 followers on the platform, brands like Manscaped and Every Man Jack have successfully leveraged TikTok Shop to reach a wider audience. In fact, Squatch had sold an impressive 33,300 products on TikTok Shop alone.

One of the key factors driving this phenomenon is the increasing adoption of 'get ready with me' or 'use this, not that' templates by users on the platform. These videos showcase men's skincare and haircare routines, often featuring popular products and brand recommendations. According to data on its TikTok page, over 24,000 videos have included the hashtag #mensskincare as of April 18.

Beauty brands are now recruiting more men and non-binary TikTok influencers to challenge traditional gender stereotypes and expand their reach. This shift in marketing strategy is expected to continue as younger generations like Gen Z and Gen Alpha challenge established identity narratives.

In conclusion, TikTok video templates have become a game-changer for men's skincare brands, offering an innovative way to connect with their target audience. By leveraging the platform's popularity among Gen Z, these brands can increase brand awareness, drive sales, and establish themselves as thought leaders in the industry.

Tik tok video templates